Toloka Raises $72M to Expand Its Human-AI Data Platform, Backed by Bezos Expeditions

Once a general-use crowdsourcing tool, Toloka is now a cornerstone data partner to top AI companies.

Toloka Raises $72M to Expand Its Human-AI Data Platform, Backed by Bezos Expeditions
Source: Toloka

Company Name: Toloka
Location: Amsterdam, The Netherlands
Industry: AI Data Infrastructure

Funding Details:

  • Amount: $72M
  • Round: Unspecified
  • Investors:
    • Lead: Bezos Expeditions (Jeff Bezos’s investment arm)
    • Participants: Mikhail Parakhin (CTO, Shopify), Nebius (continuing shareholder without control)

Leadership:

Purpose of Investment:

  • Develop hybrid human-AI solutions
  • Scale automation blended with human domain expertise
  • Expand capabilities for LLM training, agent testing, and knowledge-based data services

Product:
Toloka provides a global platform to build safe, reliable AI systems by integrating human expertise into AI development. The platform has evolved beyond traditional data annotation, offering:

  • PhD-level domain expertise for LLM and agent training
  • Simulated environments for testing AI agents
  • A workforce of 200,000+ experts and annotators from over 100 countries
  • Support for 50+ verified knowledge domains and 40+ languages

Customers include: Anthropic, Amazon, Microsoft, Shopify, Poolside, Recraft, and others.

About Company:
Once a general-use crowdsourcing tool, Toloka is now a cornerstone data partner to top AI companies. Its mission is to blend human intelligence with AI to build safer, smarter, more grounded AI systems—turning data labeling into dignified work at global scale.

Read next