Swivel Raises $5.8M Series A to Bring AI Workflow Automation to Ad Ops Teams
Swivel improves media efficiency for buyers and yield for sellers—without adding headcount or complexity.
Company Name: Swivel (fka PilotDesk)
Location: New York, NY
Industry: AdTech
Funding Details:
- Amount: $5.8M (Series A)
- Investors:
- Lead: Tribeca Venture Partners and Ardent Venture Partners
- Participants: Roster Capital, AperiamVentures
Purpose of Investment:
- Support team growth
- Accelerate product development
- Enhance AI-driven orchestration, unified analytics, and platform integrations (e.g., DSPs, SSPs, OMS platforms)
Leadership:
- Co-founders: Joe Hirsch, Matt Dearborn, Rich Lin
- President: Frans Vermeulen (formerly TransUnion, TruOptik, FreeWheel)
- CTO: Geir Magnusson Jr. (formerly AppNexus, fuboTV, SourcePoint)
Product:
Swivel offers a no-code AI workflow automation platform tailored to advertising operations and account management. The platform replaces repetitive ad ops tasks with smart automation, allowing teams to focus on strategy, client growth, and campaign performance.
About Company:
Swivel improves media efficiency for buyers and yield for sellers—without adding headcount or complexity. With this funding, the company aims to deepen integrations with major ad tech platforms and deliver scalable automation across the digital advertising ecosystem.