SponsWatch Raises €1M Seed Funding to Advance AI-Powered Sports Sponsorship Analytics
SponsWatch is revolutionizing sports sponsorship analytics with AI-driven insights.
Company Name: SponsWatch
Location: Stockholm, Sweden
Industry: Marketing
Funding Details:
- Amount: €1M (Seed Round)
- Investors:
- Lead: node.vc
- Participants: Venrex (early investors in Just Eat, Revolut, and Midnite)
- Board Addition: node.vc partner Mårten Skogö will join the board
Purpose of Investment:
- Scale operations to support a growing customer base
- Enhance product offerings with deeper AI and machine learning integrations
Leadership:
- Founder & CEO: Mauricio Torres
Product:
SponsWatch leverages AI and machine learning to deliver precise sponsorship analytics across various media platforms, including:
- TV broadcasts
- Social media
- Websites
- Podcasts & Web Radio
Its platform incorporates real advertising costs, net reach, audience attention spans, and engagement metrics, allowing:
- Brands, teams, leagues, and federations to maximize logo exposure
- Optimized sponsorship strategies based on accurate data-driven insights
- Accurate ROI measurement for sponsorship investments
About the Company:
Founded in 2021, SponsWatch is revolutionizing sports sponsorship analytics with AI-driven insights. It serves top-tier Swedish football and hockey clubs, national and international federations, brands, teams, and athletes, helping them make data-backed sponsorship decisions.
