Sona Raises $27.5M in Series A Funding to Enhance AI-Driven Workforce Management for Frontline Enterprises
Sona has experienced rapid growth, with a 400%+ revenue increase in 2023 alone.
Company Name: Sona
Location: London, UK
Sector: Technology, AI Software
Funding Details: Raised $27.5M in Series A funding, bringing total funds raised to over $40M. The round was led by Felicis, with participation from Northzone, Google’s AI-fund Gradient, SpeedInvest, Antler, BAG Ventures, and several angel investors.
Purpose of Investment: To expand its go-to-market function and enhance the AI capabilities of its workforce management platform.
Leadership: Led by founders Steffen Wulff Petersen, Oli Johnson, and Ben Dixon.
Product: Sona provides an intelligent workforce management platform designed for frontline enterprises like care homes, restaurants, and hotels. The platform features AI acceleration, accurate forecasting, data-driven productivity models, and automated scheduling, all powered by Elixir programming language and large language models. These capabilities enable significant profit increases through more intelligent labor deployment and real-time actionable feedback that drives workforce productivity.
About Company: Sona has experienced rapid growth, with a 400%+ revenue increase in 2023 alone. To date, over 4.6 million shifts have been created on the platform, demonstrating its effectiveness and widespread adoption in managing frontline enterprise workforces.