Shop Circle Raises $60M Series B to Expand AI-Powered B2B Software Solutions
Shop Circle’s AI-powered software streamlines operations for over 120,000 businesses globally, ranging from small and medium-sized businesses (SMBs) to large enterprises.

Company Name: Shop Circle
Location: London, UK
Industry: AI-Powered B2B Software Solutions
Funding Details:
- Amount: $60M (Series B)
- Investors:
- Lead: Nextalia Ventures
- Participants: Endeavor Catalyst, NFX, QED Investors, 645 Ventures, 3VC, CDP Venture Capital, The Techshop, Primo Capital, GS Futures, i80 Group
Purpose of Investment:
- Acquire Aiden, an AI-powered guided selling software used by enterprise customers such as LG, Prenatal, and Intersport
- Expand AI-powered workflow automation capabilities
- Serve a broader range of businesses, from SMBs to enterprises
Leadership:
- CEO: Luca Cartechini
- COO: Gian Maria Gramondi
Product:
Shop Circle provides a suite of AI-powered B2B software solutions designed to:
- Optimize workflows through automation
- Enhance decision-making with AI-driven insights
- Drive sustainable growth for businesses of all sizes
About the Company:
Shop Circle’s AI-powered software streamlines operations for over 120,000 businesses globally, ranging from small and medium-sized businesses (SMBs) to large enterprises. By integrating automation-first tools, the company helps businesses scale efficiently, improve productivity, and maximize performance in an increasingly digital marketplace.