Profound Raises $35M to Help Brands Win the AI Answer Box

Profound is on a mission to help brands show up and stand out in the age of AI.

Profound Raises $35M to Help Brands Win the AI Answer Box
Source: Profound

Company: Profound
Location: New York, NY
Industry: Marketing

Funding Details:

  • Amount: $35M (Series B)
  • Investors:
    • Lead: Sequoia
    • Participants: Kleiner Perkins, Khosla Ventures, Saga VC, South Park Commons
  • Total Funding to Date: $58.5M

Purpose of Investment:

  • Accelerate agentic workflow development
  • Expand AI-native content generation capabilities
  • Support international expansion across markets and languages

Leadership:

  • James Cadwallader, CEO

Product:
Profound is a marketing platform for the AI-first internet, helping brands control how they’re represented in AI-generated answers. With tools like Answer Engine Insights, Agent Analytics, and Conversation Explorer, marketers can monitor how AI sees their brand. The platform also enables teams to auto-generate bot-optimized content and deploy fleets of interactive agents.

About Company:
Profound is on a mission to help brands show up and stand out in the age of AI. With a customer base spanning Financial Services, B2B SaaS, CPG, and Retail, it’s powering the next era of search and content discovery.

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