Profound Raises $20M Series A to Help Marketers Control AI Search Visibility

Profound is positioning itself as the go-to platform for modern marketers navigating the rise of AI-driven discovery.

Profound Raises $20M Series A to Help Marketers Control AI Search Visibility
Source: Profound

Company Name: Profound
Location: New York, NY
Industry: Marketing

Funding Details:

  • Amount: $20M (Series A)
  • Investors:
    • Lead: Kleiner Perkins
    • Participants: NVentures (NVIDIA), Khosla Ventures, Saga VC, South Park Commons, SV Angel

Purpose of Investment:

  • Scale development and go-to-market
  • Expand global operations

Leadership:

What Is AEO? The Rise of Answer‑Engine Optimization
Answer Engine Optimization (AEO) is the next frontier of SEO.
Feed The AIFeed The AI Team

Product:
Profound is an AI visibility platform that empowers brands to monitor, measure, and optimize how they appear in AI-generated answers across search and chatbots.

Platform Features:

  • Answer Engine Insights: Analyzes how AI tools describe a brand, product, or category
  • Agent Analytics: Tracks how AI bots crawl and interpret a company’s website
  • Conversation Explorer: Detects rising topics in AI search related to a brand
  • Agents: Proprietary reasoning models provide marketers with strategic optimization guidance

Traction:

  • Over 100M AI search queries processed monthly
  • Supports 18 countries and 6 languages
  • Customers include MongoDB, Ramp, and Indeed
  • Early adopters report 25–40% increases in AI answer share-of-voice within 60 days

About Company:
Profound is positioning itself as the go-to platform for modern marketers navigating the rise of AI-driven discovery. By unlocking visibility into how brands show up in AI results, Profound turns black-box algorithms into actionable insight and competitive advantage.

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