Laws of Motion Raises $5M in Seed Funding to Expand AI Sizing Technology
Laws of Motion is a pioneer in AI sizing technology, using its direct-to-consumer fashion brand as an R&D incubator
Company Name: Laws of Motion
Location: NYC, NY
Sector: AI Software
Funding Details: Raised $5M in Seed funding. Backers include Corazon Capital, The Scout Program at Sequoia Capital, Leadout Capital, Raine Group Senior Consumer Advisor Eva Jeanbart-Lorenzotti, and John Howard, Co-Managing Partner of Irving Place Capital and a Board Member of Good American, Skims, and Frame.
Purpose of Investment: To expand beyond its direct-to-consumer business with the launch of an AI sizing technology licensing solution, into new markets, and grow its engineering, R&D, and licensing operations teams.
Leadership: Led by Carly Bigi, Founder and CEO.
Product: Laws of Motion offers SaaS AI sizing technology for apparel brands & retailers, designed to create a personalized shopping experience and reduce the environmental impact associated with size sampling and returns. Their new SaaS offering will enable brands to integrate AI sizing technology into their websites and mobile apps, providing them with real-time access to dashboards that measure impact to KPIs like conversion rate, size sampling, and return rate.
About Company: Laws of Motion is a pioneer in AI sizing technology, using its direct-to-consumer fashion brand as an R&D incubator. The company recently launched an “everything but the dress” bridal collection and continues to develop shape and size-inclusive collections. It is also investing in enhancing the features of its AI sizing technology to optimize sizing further and improve the customer shopping experience.