Direqt Raises $4.5M to Elevate AI Chatbot Experience for Publishers; ESPN, The Independent, and Cosmopolitan Among Top Clients.
Direqt specializes in providing an AI chatbot platform tailored specifically for publishers such as ESPN, The Independent, The Sun, and Cosmopolitan.
Company Name: Direqt
Location: Seattle, WA
Sector: AI Chatbot Platform for Publishers
Funding Details: Raised $4.5M in funding
Investors: Todd Parker, Peter Callahan, Ron Antevy, and Dave Walsh
Purpose of Investment: The funds are planned to be used to expand its customizable AI chatbot solution.
Leadership: John Duffy (CEO)
About Company: Direqt specializes in providing an AI chatbot platform tailored specifically for publishers. High-profile media companies such as ESPN, The Independent, The Sun, and Cosmopolitan use Direqt's platform to design, develop, and monetize chatbot audiences, enriching user engagement. Through Direqt, over 75 publishers are currently enhancing their chat experiences, reaching a staggering 260 million users via Direqt’s chatbot discovery network.
Product and Services:
- Customizable Chatbot Platform: Direqt empowers publishers to train chatbots exclusively on their content, allowing them to deliver a personalized experience in their brand voice.
- Configurable AI: Publishers can choose and enable AI features for their chatbot, ensuring alignment with their AI strategy.
- Deepened Engagement: Chatbots can be integrated on websites, enhancing the time users spend on-site, increasing pageviews, and boosting overall engagement.
- Audience Expansion: The platform enables chatbot distribution across various platforms, including social and messaging apps.
- Monetization: Direqt’s In-Chat Advertising Platform lets publishers monetize chatbot audiences with relevant in-chat advertising.
- Data Exclusivity: Publishers have sole access to the chatbot data.
- Versatility: The platform supports multiple leading LLMs, preventing publishers from being restricted to one model provider.
- User Experience & Affordability: Direqt offers an efficient and cost-effective solution, allowing publishers to establish a chatbot within minutes.
Notable Clients:
ESPN, The Independent, The Sun, Cosmopolitan, and more.
Analysis:
Traditional media is an industry that has been struggling over the past few years to keep up with technology. With a clear emphasis on enhancing the publisher's experience, Direqt can help bring traditional media into the future. Their platform help publishers, ensuring their brand voice is consistent, even in AI-driven conversations.