Company Name: Carefull
Product: An AI-driven financial safety platform tailored for banks and wealth advisors to shield customers aged 55+ from potential financial hazards.
Funding Details: $16.5M in Series A funding Total Funding Details: $19.7M
Funding led by: Fin Capital
Participating in Funding: Bessemer Venture Partners, TTV Capital, Commerce Ventures, Montage Ventures, and Alloy Labs
Purpose of Funding: Carefull plans to utilize the funds to enhance the onboarding and support infrastructure for new collaborators, amplify research & development initiatives geared towards the safety of older adults, and strengthen compliance with new state regulations emphasizing enhanced protective measures for the elderly demographic.
Leadership: Todd Rovak and Max Goldman
About Company: Carefull is leveraging AI technology to fortify the financial safety landscape for senior citizens.
The platform offers a vigilant monitoring system that comprehensively scrutinizes various customer account types for an array of over 50 financial and behavioral anomalies associated with aging.
This includes detecting irregular financial activities, spotting suspicious transactional patterns, and identifying severe concerns such as a trusted individual exploiting finances or potential signs of cognitive decline.
The platform is embellished with an array of features such as identity, credit, and home title monitoring; an assurance of $1M against identity theft; a secure vault for passwords and documents; along with an advanced Trusted Contacts system, enabling banks to establish deeper familial ties, not just monetary connections.