BranchLab Raises Seed Funding to Enhance AI-Driven Healthcare Advertising Solutions
BranchLab's approach combines comprehensive data science and AI capabilities to optimize healthcare advertising, making it more efficient and privacy-compliant.
Company Name: BranchLab
Location: NYC, NY
Sector: Data Science, Healthcare, Artificial Intelligence
Funding Details: Raised an undisclosed amount in Seed funding. The investment round was led by Newark Venture Partners, with participation from Aperiam.
Purpose of Investment: To accelerate the development of its privacy-safe healthcare advertising solutions, particularly for TV, and to expand market reach.
Leadership: Founded by CEO Josh Walsh, President and CRO Michael Parkes, and CTO Chris Cagle.
Product: BranchLab develops advanced AI software that allows healthcare brands to effectively target consumers while upholding stringent privacy standards. The company utilizes its proprietary HealthGraph™ database, which contains anonymized data from over 300 million US residents and 2.1 million healthcare providers. This data is updated weekly and used to create detailed audience models for targeted advertising in TV environments, ensuring both relevance and privacy.
About Company: BranchLab operates out of the U.S., with additional offices in Colorado and Pennsylvania. The company's innovative approach combines comprehensive data science and AI capabilities to optimize healthcare advertising, making it more efficient and privacy-compliant.